Who are the members of Sweet Adelines? Sweet Adelines International is a worldwide organization of women singers committed to advancing the musical art form of barbershop harmony through education and performance. Its 27,000 members are women who are:

-well educated;
-travel frequently;
-love to shop;
-always looking for performance wear;
-interested in self-improvement;
-and have substantial disposable income.

The annual convention and competition is an extremely anticipated event attended by Sweet Adeline members from all over the world. The convention in 2005 will be held in Detroit, Michigan. Your presence at this event - as an exhibitor, advertiser or both - guarantees exposure of your product or service to a receptive crowd. Attendees are serious about singing, learning, competing, seeing old friends and having fun.

Package Options and More
This year, we offer a variety of advertising options, including the following:

Booth Space
For personal contact with potential customers, nothing beats an exhibition of your best products or services at Harmony Bazaar. A long tradition at the annual convention, Harmony Bazaar provides a convenient venue to display your items and services. For exhibitor information click here.

The International Convention Program
Introduce your product or service to the Sweet Adelines market, or lead convention-going Sweet Adelines to your booth at Harmony Bazaar through the International Convention Program. The 60+ page program contains the complete competition schedule and listing of convention events and activities, with space for attendees to fill in scores and winners. Programs become keepsakes and souvenirs for our members, and are not thrown away at the end of convention. The deadline for reservations and materials: August 1, 2005. To purchase this advertising option separate from a package click here to see rates, dimensions and reservation information.

Video Billboards
Announce your message to the captive audience inside the competition venue via our 12' x 16' big screens. Between performances, your message will be projected onto the screens all week. The frequency of display will depend on the number of advertisers. All slides must be in Microsoft Power Point On-Screen Format. Final screen resolution should be 1024 x 768. A full run video billboard is $185. Space reservations, materials and full payment are all due by September 1, 2005.

Daily Convention Newsletter
Distributed each morning Wednesday through Sunday, the daily newsletter furnishes up-to-the-minute details on convention activities as well as the previous day’s competition scores. Business card-sized ads (2" x 3.5") will be available in each issue of the newsletter for $75 ($60 for member groups) each. Space reservations, materials and full payment are all due by September 1, 2005.

Convention Mailing List
Send out your message to convention-going Sweet Adelines before they arrive, or remind them of your product or service after they return home. List sells for $300 on disk. Preconvention deadline and payment is due by September 1, 2005.

The Web Site
The Sweet Adelines International Web site (www.sweetadelineintl.org) is a very popular and busy place during the week of convention. Members log on to check the latest information during the convention week and to tune into the convention Webcast. Members also check the site weeks before the convention to plan their convention route. During convention week the Web site boasts an astonishing 402,000 hits per day, and 8,000 to 10,000 people listen to the Webcast. For only $175 during convention month, a banner ad is the way to get your product or service noticed. Space reservations, materials and full payment are all due by September 1, 2005.

The Pitch Pipe
The Sweet Adelines' quarterly magazine, The Pitch Pipe, provides an excellent venue for establishing familiarity with your products or services both before and after the convention. The July 2005 issue will be distributed at the convention from the Sweet Adelines exhibit booth. One secret of good advertising is repetition, and The Pitch Pipe is an ideal medium for repeat exposure. This option is available by calling Joey Mechelle Stenner, Pitch Pipe Editor at 800-992-7464, ext. 126. Rate sheets are also available online on our Web site.

Advertising Reservations
Any of the above advertising can be purchased separately or in a package listed below. To order separately contact Sherree Murray with the communications department. Click here to download an advertising reservation form and rate sheet.

PACKAGE OPTIONS

Platinum Level $2,155
10' x 20' Corner Booth in Harmony Bazaar
Premium exhibit location on show floor
1 Full Page Ad in the Official Convention Program
Video Billboard
Convention Newsletter Ad - 3 days
Web Site Banner for three months
Convention Attendee Mailing List on disk
Product listing in exhibitor page on Web site
Recognition in The Pitch Pipe
Sponsor ribbon for each employee staffing your booth

Gold Level $1,650
10' x 20' Corner Booth in Harmony Bazaar
Premium exhibit location on show floor
Half Page Ad in the Official Convention Program
Video Billboard
Convention Newsletter Ad - 2 days
Web site Banner for the month of convention
Product listing in exhibitor page on Web site
Recognition in The Pitch Pipe
Sponsor ribbon for each employee staffing your booth

Silver Level $1,525
10' x 20' Corner Booth in Harmony Bazaar
Premium exhibit location on show floor
Half Page Ad in the Official Convention Program
Video Billboard
Convention Newsletter Ad - 1 day
Product listing in exhibitor page on Web site
Sponsor ribbon for each employee staffing your booth

Bronze Level $965
10' x 10' Corner Booth in Harmony Bazaar
Premium exhibit location on show floor
Video Billboard Product listing in exhibitor page on Web site
Sponsor ribbon for each employee staffing your booth

Customized Package
Please call Kathleen Borgne, Meetings and Exhibits Coordinator, at 800-992-7464 or e-mail her to customize a package to meet your special needs. The deadline for reservation, materials and payment for all advertising options is August 1, 2005 unless otherwise noted.

Rate Sheets and Order Forms

Click here to get the Exhibitor Advertising Form

Click here to get an Advertising Rate Sheet and Form