Believe in
radio again.
Radio is the
medium of
choice for
accurately
targeting
the public
you want to
reach. Generally,
each station
is very audience
specific.
If you want
to reach a
younger audience,
look for stations
that play
top 40 music.
If you want
to reach an
older audience,
look at the
all-news format
stations or
those that
play music
from their
generation.
Radio is
the number
one source
for news and
information
in the morning.
Get to know
news directors
and producers
at those stations
in your area
that broadcast
live interviews
during morning
drive time.
