A typical media kit consists of a pocket folder containing information about your chapter.

Components of the media kit frequently include:

• A news release

• A business card for the chapter public relations chair

• A background fact sheet

• A chapter officer list

• Biographical sketches of the chapter president and chorus director

• Clippings of two or three of the best stories previously published by the media about the chapter. (Photocopies are acceptable.)

• Chapter brochure or Sweet Adelines International brochure

• A color photograph (photocopies and computer-generated print-outs are not acceptable) of the chorus, preferably an action performance shot rather than a static shot of the full chorus in costume on the risers

The envelope and the presentation folder need not be in glossy full color; however, they must generate enough intereset for the journalist to take time to open the envelope, look through the folder and glance at the headline of the press release in the right-hand pocket.

 

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