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Headquarters is providing choruses with a multitude of integrated tools to maximize the effectiveness of this membership campaign. The tools we are providing you with include promotional decals, a supply of digital multimedia presentation CDs, weekly e-mail series to support and encourage you, brochure and artwork templates, and step-by-step instructions contained within the newly revised Members Count! Toolkit. To augment your efforts and increase traffic in your direction, we have implemented national magazine advertising, internet search engine advertising, bulk e-mailing to people who have opted-in to lists, and a new-and-improved landing page on the International Web site to point prospects in your direction. Even if you are not interested in increasing the number of members in your chorus, you STILL need to recruit new members due to attrition. Every year the average chorus loses about 15 percent of members due to a variety of reasons. Your chorus is a vital part of the whole organization. Sweet Adelines International has been losing members each year, and we are ready to turn this trend around. And we need your help! Read a message about the Divas Wanted Campaign from Diane Huber, Past International President, click here. See what tools are available to help you with this campaign!... Click here to download a Powerpoint presentation that can be customized for your chorus or region. It's the perfect tool for launching a Membership Campaign! Click here to read more and view the four-page feature from a past issue of The Pitch Pipe. Click here to go to the Resource Page 1, featuring articles further explaining how it works. Click here to go to the Resource Page 2, featuring artwork. Click here to read the entire E-mail Support Series. Click here to download a copy of a brochure that promotes the health benefits of singing.(without photo, extra copy) Click here to download a copy of a brochure that promotes the health benefits of singing. (with photo, streamlined copy) |
