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Sweet Adelines International Insignia Use:

Any chorus, quartet, region/area, or individual Sweet Adelines member has the permission to use the name of the organization or any of its registered trademarks on printed items and materials such as stationery, business cards, brochures, newsletters, t-shirts, banners, electronic media, etc.

Design of specialty items that are to be sold, and which use any of the organization's trademarked properties, must be submitted in advance to the director of communications and approval secured before proceeding with production.

The "double treble clef" insigni as shown below are the official corporate insignia of Sweet Adelines International. These are the exclusive insignia to be used to represent the Organization.

The name "Sweet Adelines International" and the insignia pictured below are registered with the U.S. Patent and Trademark Office.

For all official written communication the official designated colors for the use of the double treble clef symbol on stationary and other Corporate items are Pantone #285 (blue), or black. The words "Sweet Adelines International" should appear in black. The symbol and type may be reversed to white for use on dark backgrounds. On chapter stationery the logo will be in the official designated colors for the double treble clef symbol. Both the words and symbol may be printed in black on stationery. At no time should both the symbol and words be printed on stationery or other written communication in blue.

When it is used on articles other than official printed material, the exact symbol must be used without modification of any kind and may appear in any solid color on any solid background. Sequins and metallic are considered solid when all one color. When used on jewelry items, the logo may be gold or silver and stones may be any solid color.

The type face for "Sweet Adelines International" is Times Roman, and the style is large and small capital letters as shown. When used in conjunction with the double treble clef symbol, the words should appear in this type face and style, stacked on two lines and centered under the symbol whenever possible, as shown above.

When the Corporation's name, "Sweet Adelines International" or "Sweet Adelines", is used without one of the insignia, it should not appear in script typeface and the design should not resemble the "split note" logo.

The double treble clef symbol shall not be modified or integrated with another symbol. If a Sweet Adelines International member, quartet, chorus, Region, or area wishes to use on its stationery or other items the double treble clef symbol or logo as well as its own quartet, chorus, Regional or Area symbol, the two insignia should be separated by sufficient space that they do not appear to be a composite symbol.

Members of Sweet Adelines International may use the double treble clef insignia, but permission must be obtained from the Communications Director at International Headquarters if the items on which the symbol, logo and/or name appear are offered for sale. Members of Sweet Adelines International may also use the "Harmonize the World" logo, but permission must be obtained from the Communications Director at International Headquarters if the items on which it appears are offered for sale.

Requesting Permission to use the Insignia for sale:
When a chapter, quartet, Region or Area desires to sell an item personalized with "Sweet Adelines International," or one of the official insignia, permission must be requested from the Communications Director at International Headquarters. Permission for a sales item may be granted, provided that the item is not considered as competitive with items sold by the International Sales Department, and provided the quality of the item reflects the desired image of the International Organization.

1. The Request Should Include the Following Information:

  • An actual sample or commercial artist's completed sketch
  • The use for which the item is intended
  • The quantity of the item planned to be purchased and sold
  • The expected sales price
  • Promotional plans

2. Reordering Previously Approved Sales Items: In the event it is planned to reorder a previously approved sales item, permission must be requested again, as it is possible that circumstances regarding the item may have changed to the point that permission can no longer be granted.

Send Requests to:

Lauren Stark
Marketing & Communications Assistant
Sweet Adelines International
9110 South Toledo
Tulsa, OK 74137

Copyright �2011 Sweet Adelines, Inc. All rights reserved.