Sending e-mail
to reporters is
your fastest way
to deliver regional
contest scores,
results, up to the
minute news, show
or schedule changes,
and more.
Be considerate
of the length of
your e-mail recipient
list. Do not make
reporters scroll
down a long list
of names to reach
your information.
Another way to
notify the media
is through the distribution
of press releases
via internet press
release distribution
services. The two
most popular are
Business Wire (www.businesswire.com)
and PR Newswire
(www.prnewswire.com).
You can pay to have
your press releases
distributed on one
or both of these
services.
When you distribute
your press releases
online through Businesswire,
PR Newswire, or
other services,
be sure to include
your Web address
in the body of your
press release. Also
make sure that when
writers link to
your site they can
find information
about the news story
promoted in your
press release. Journalists
find it very frustrating
to read about a
great story idea
in a press release,
link to your site,
and then not be
able to find more
information about
the story.
The Washington
Post is a great
source for news.
You can read information
right from the AP
newswire from their
site. www.washingtonpost.com.
On the Web, examples
of outstanding news
releases, media
kits, brochure copy,
tips on photography
and displays, etc.
can be located by
using one of the
Internet's search
engines such as
Yahoo, Excite, Hotbot,
etc.
Offer a media area
on your choruses
Web site in which
local media can
obtain information
about your chorus,
current news releases,
rehearsal and show
schedules, contact
information, information
about Sweet Adelines
International, and
information about
the barbershop art
form.
