Be sure to actively involve chorus members in your membership program. Her are some suggestions for activities the membership coordinator might use in the weeks prior to a new member guest night.

Review the membership plan and encourage members to find new people to come to the first guest night rehearsal. Role play to demonstrate to members how to approach a prospective member.

Give card-stock signs to all members and request that the signs be placed in the rear windows of their cars for the next two months.

Give each member a stack of flyers. Ask them to put flyers in each of two places where interested people might pick them up (community centers, health clubs, hairdressers, grocery stores, etc.)

Ask each member to invite one other person to visit the chorus and to bring that person with her on the first night of the new membership campaign. Let the guest know that she is not obligated to join, but is welcome to come and see if she'd like to make our harmony a part of her life. It's up to the director and the members to present a positive, musical evening that will "hook" the guest.

Give each member ten chorus postcards (chorus photo on the front, a brief write-up on the back). Ask each member to pass the postcards on to ten interested people or to leave them in a popular spot to be picked up.

Provide members with business cards to carry throughout the year to have handy when the subject of Sweet Adelines sneaks into any conversation.

Design Checklist

Certain guidelines apply for effective presentation of content to readers.

These items are adapted from a checklist presented in the Newspaper Design Notebook, the official publication of the Society of Newspaper Design. It is common sense basis for evaluating the display of most publications.

Checklist for Functionally Integrated Design

Organization
Are readers guided smoothly and naturally through the page?
Do all elements have a reason for being?
Are all intended relationships between elements readily apparent?
Are packages (modules or blocks of content) clearly defined?
Does the design call attention to itself instead of the content?
Does any page appear cluttered?
Do any type or art elements appear to be lost or floating on the page?

Readability
Do any elements interrupt reading or cause confusion?
Do any headlines (or other display type) compete excessively with those in adjacent columns?
Are the starting points for all stories easily determined?

Accuracy and Clarity
Does the layout accurately communicate the relative importance of the stories contained on the page?
Do the art elements accurately convey the tone and message of the stories?
Are logos consistent and differentiated from headlines?
Are the devices (such as borders) used in a layout appropriate for the content of the page?

Proportioning and Sizing
Are all elements sized relative to their importance?
Does the page have a dominant element or package of elements?
Does the shape of an element appear contrived or forced?
Do any logos or headlines seem out of proportion to the size of the story or column?

Efficiency and Consistency
Do all areas of white space appeared planned?
Is spacing between elements controlled and consistent?
Are areas of white space balanced on eh page?
Is the body type set at the most efficient line width for the information presented?
Is the size of the gutters (space between columns) consistent?
Does the number of elements and/or devices used in a package seem excessive?

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