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Making contact with print media

 

Print remains an important medium although subscription totals are on the decline. In deciding which publications you should develop relationships with, analyze the ones in your area. Ask yourself these questions:

What publications can benefit your region the most?
What publications would most easily give courage to your region?
Does the publication appear to print articles of the type you plan to submit?
Who are the editors of those publications?
What "Calendar of Events" or "Community Update" opportunities have you overlooked?

News not tied to a date can be submitted at any time being mindful of the publications's deadlines. News that is tied to a date such as an announcement of an upcoming event or performance, should be delivered no more than 10 days prior to the event. If you are inquiring about a feature story, suggest your idea three weeks prior to when you hope the story will run. Submit recaps of news events, such as results from regional competition, no more than 24 hours after the event.

Suburban newspapers generally love pictures. Be sure to get some good black and white photos to accompany your story. When you submit photos, send 5 x 7s. Put your name, address, phone number, and the name of your region on a label on the back of the photo. Include a date.

 



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