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Preparing the Chorus for Media Guests

The PR/marketing chair's function is to make reporters and photographers' jobs easy, to run interference for them, to smooth the way. The better prepared your chorus is, the easier the reporters' jobs will be.

  • Notify the chorus ahead of time that media will be present.

  • Schedule individual interviews at times other than during regular rehearsals. Prepare individuals thoroughly. See Interviewing techniques.

  • Ask members to be on their best behavior. You may want to ask members to wear simple coordinated outfits for better photos. (dark slacks or skirts with solid-color tops look great.)

  • Ask individuals not to talk to reporters/camera operators while they are busy with their jobs. Remind the chorus that interrupting media representatives at work hampers their ability to do the work they were assigned.

  • Remind members: comments that seem funny in contest can be embarrassing in print or on the air.

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