Preparing the Chorus for Media Guests Interviewing Techniques Difference Between Marketing, Advertising, Public Relations, and Sales Involve Chorus Members Brighten Up Your Bulletin Enclosure for News Release to Media: Background Facts What Every Chorus Representative Should Know Making contact with print media Believe in Radio Is It Legal to Conduct Benefit Performances for Individuals? Creating a Complete PR and Marketing Plan for the Year Checklist for Obtaining Approval for the Annual PR and Marketing Plan & Budget The Annual PR/Marketing Budget Create a Marketing Plan Photography PR/Marketing Options Being Accepted in the Arts Community Components of a Media Kit Developing Relationships with Media Personnel Internet and the Media Create Dynamic Publication with the Right Fonts When Writing Copy for Ads An Introduction Conversation with a Journalist How to Handle Yourself in a Crisis The Ten Commandments of Media Relations Distinction Between PR and Marketing Media Sponsorship
