Sweet Adelines International Singers

Publicity/Membership Resources

The following manuals and handbooks are produced by Sweet Adelines International and are available for download below or from the international sales department at headquarters.

Selling Sweet Adelines Handbook - includes public relations, marketing, selling, advertising, publicity - everything that will help you contribute to the positive awareness of your chorus' product, activities and people.

Members Count! Toolkit - includes hundreds of membership recruitment and retention tools for public relations and marketing efforts.

(Download a PDF copy below):

Chapter 1 - Planning for Membership Growth

Chapter 2 - Attract New Members

Chapter 3 - Chorus Preparation

Chapter 4 - The Vocal Lesson Plan

Chapter 5 - Turning Guests Into Members

Chapter 6 - Member Retention

Resource Guide - A leader’s guide to printed resources available from international headquarters. Download a copy here.

Member Handbook - an excellent template for disseminating chorus rules and practices to the chorus membership. This handbook is especially useful for new members.The handbook template can be easily customized for your chorus.

Text Version

Competition Handbook - a comprehensive guide to the rules and regulations for competition.

Judging Category Description Book - a complete reference to the judging categories used for Sweet Adelines competitions.

Guidelines for Regional Conventions - a blueprint for planning regional conventions.

Chapter Guide - used in conjunction with the Policy Book and bylaws, this guide provides a thorough overview of Sweet Adelines International's policies and procedures.

Policy Book - a comprehensive publication of Sweet Adelines International policies and bylaws.

Young Women in Harmony Guide for Choruses - highlights ways for Sweet Adeline choruses to introduce the Young Women in Harmony materials and offerings into the local school systems or introduce youth to barbershop harmony through festivals. Tools are included for evaluating chorus commitment, contacting schools, and making presentations on barbershop. Download a copy here.

Membership Recruitment Public Service Announcements - (Customize the last :10 of these :60 spots with local contact information.)

Track 1

Track 2

Track 3

Past membership articles published in The Pitch Pipe:

Definitely Diva
Cammi MacKinlay writes about ways to hang on to your chorus divas and establish long-term membership.

New Member Series, Part I
Cara Artman details the responsibilities of a being a Sweet Adeline member.

New Member Series, Part II (PDF)
Cara Artman points out just a few of the fantastic benefits of being a Sweet Adeline member.

New Member Series
Read about the first year of a new member and learn new member terminology.

What Keeps Us Going ... It's the Friendship
Ozzi Mask explains the joy of Sweet Adeline friendship in this membership series.

It’s The Shows
Sue Bonior and Jennifer Wold (Region 1) contribute to a five-part series that touches on the basic motivators that keep members interested in the organization.

Membership Matters
This article offers membership growth and retention ideas.

Past Membership articles from a variety of Sweet Adelines International publications:

Benefits of Membership
Build a Buzz
Word of Mouth - Talk is Cheap!
Create Your Own Director
Customer Evangelism
Retention Matters
Divas Wanted - Creating the Brand
Sweet Adelines International - Image
101 Marketing and Promotions Tips and Ideas
Why Do Members Leave?
Member Education - A Great Value
Member Retention
Why Charter? Why Join?
Then and Now
Young Singer Survey - Tips to Recruiting Young Members
Youth Survey - Moms and Daughters

Membership brochures available through International Sales:
New Member (sample PDF)
Prospective Member (sample PDF)
The History of Barbershop (sample PDF)

New! Marketing Kit available through International Sales. Kit includes:
Membership brochures
Mini-cds with Sweet Adelines International video
Tattoos
Decals
Artwork CD
Business cards to use as guest passes, etc.

Membership brochures and flyers available for free download.
Sing for Your Health brochure - Click here to download a copy of a brochure that promotes the health benefits of singing.(without photo, extra copy)

Sing for Your Health brochure - Click here to download a copy of a brochure that promotes the health benefits of singing. (with photo, streamlined copy)

Sweet Adelines International Membership brochure - Click here to download and print an attractive brochure that promotes singing in Sweet Adelines International. All members are encouraged to give this brochure to friends, colleagues or family members interested in singing. Customizing this brochure is simple: Click on the hand tool in Acrobat Reader, next click inside the contact info box, type your contact info.

Sweet Adelines International Flyer with customizable text fields - Download a copy of a membership flyer that can be customized with your chorus information.

Tools Available for the Divas/Singers Wanted Membership Campaign:

Click here to download a Powerpoint presentation that can be customized for your chorus or region. It's the perfect tool for launching a new Membership Campaign.

Click here to go to the Divas Wanted Resource Page 1, featuring articles explaining how it works.

Click here to go to the Divas Wanted Resource Page 2, featuring artwork.

Click here to read the entire Divas Wanted E-mail Support Series.

Official Logos

Official logos - Download an assortment of official logos for publicity purposes.

Downloadable Images - Download champion photos and Sweet Adelines International logos for publicity purposes.

Logo/Licensing Policy - View the official logo/licensing policy of Sweet Adelines International.

Publicity

Sweet Adelines International Fact Sheet - Get pertinent facts on the organization.

Sample News Release - member recruitment

Sample News Release - announcing a championship

Sample Radio Public Service Announcement

Sample Letter to the Media

Newsletters

Sweet Adelines International Newsletters - Download a newsletter from a collection of interesting publications produced by international headquarters.

Official Divas Wanted Web site.
Send interested prospective members to www.divaswanted.com for an interactive Flash designed Web site. (Flash 7 required)

My Space
Send interested prospective members to the official Sweet Adelines International MySpace page. (www.myspace.com/sweetadelines)

Audio/Video
Send interested prospective members to the recordings page of the Sweet Adelines International Web site.

Recruiting Video
This digital multimedia presentation conveys an interactive Sweet Adelines experience.

The Pitch Pipe - Additional Copies
The Pitch Pipe magazine makes a great publicity tool for your membership, public relations and marketing efforts. Thirty copies of The Pitch Pipe are available to U.S. members for $15.00, Canadian members for $25.00 and worldwide members for $35.00. Contact Mamie Congleton at headquarters to order and pay for your copies. Or call, 918.622.1444 or 800.992.7464.

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